Marc Hoag — Builder. Lawyer. Maker.
Founder, self-taught developer, and California-licensed attorney since 2008. A decade-plus at the intersection of technology, startups, and law — building companies, shipping products, and helping AI startups move fast without breaking things legally.
Live Now
- Ask Nonna for iOS — The native iPhone app for Ask Nonna. Scan any product and get Nonna's answer to one question: are these normal, unprocessed ingredients? Free to use. Coming soon, planned for November 2026; not yet released. Join the iPhone waitlist at asknonna.app.
- EZKanban — Free macOS menu bar kanban. Press Option-Shift-Space in any app to capture a task, then sort it later across Inbox, Doing, and Done. Local-only, plain JSON, MIT licensed — source at github.com/marchoag/ezkanban. Launched October 2026, the third tool from Axiomic Labs.
- Lunatic Fling — Newtonian space combat for iPhone and iPad. No friction, a relativistic speed limit, and a ship that falls apart one piece at a time, in a new sector every day. Free to play, no ads, no tracking. Out now on the App Store, launched October 2026. From Axiomic.
- Paperwing — A paper airplane game for the whole family, on iPhone and iPad. Fly room to room through cozy homes, a treehouse, a museum at night and more. Catch every star and fly out the window. Free to start, no ads, no tracking, no accounts. Launched September 2026; out now on the App Store. From Axiomic.
- Towne for iOS — The native iOS build of Towne, version 1.0, shipped August 2026 in Swift and SwiftUI. Square feed, Recs, Events, Market, and a neighbor directory, all one ZIP code wide. Free on the App Store.
- Isopolis — A tiny isometric city sim in the browser, and a love letter to the classic 90s city builders. Lay roads, zone neighborhoods, and face re-election every four years. Free and open source (MIT) — source at github.com/marchoag/isopolis. From Axiomic Labs.
- Blinken — Free macOS menu bar app that resurrects the HDD activity LED of pre-2010 PCs. Disk-activity light plus swap-pressure meter. Local-only, MIT licensed — source at github.com/marchoag/blinken. The first tool from Axiomic Labs.
- AI SIGMA — AI Standards Institute for Global Machine Adoption. Model contract clauses and conformance criteria for organizations deploying frontier AI.
- Ask Nonna — Scan packaged food labels to find products with simple, unprocessed ingredients. A food social movement. Web app, waitlist open. The iPhone app is coming soon (planned for November 2026) and is not yet released.
- Towne — Free, invite-only, ad-free alternative to Nextdoor. Web app, live since June 2026. No ads, no data sales, and no one's opinion gets silenced. Started in Marin County, now in several states. A native iOS app shipped August 2026.
- Finnly.ai — Platform for fractional finance professionals.
- Saccade — A/B testing with your eyes. iOS eye-tracking app.
- Skyriven.ai — AI strategy, rapid prototyping, and vibe-coded product development.
- FloodRoute — Real-time flood and high-tide alerts. iOS app.
- Hoag Law.ai — Flat-rate fractional General Counsel for AI-first startups and technology-forward companies. Start with the AI Exposure Audit ($5,000 flat, one week); ongoing Fractional GC from $10,000/month. No hourly billing.
Sunset Projects
- Orbital (Sep 2025 – Jul 2026) — Subscription management dashboard for developers. No longer operating; the site now serves a retirement notice.
- Scribefully (Jul 2025 – Jul 2026) — A platform for finding and following the people worth reading. No longer operating; the site now serves a closure notice.
Shipping Log
Every release, newest first. Eleven consecutive months with at least one ship, December 2025 through October 2026.
Writing
Background
Licensed by the California Bar in 2008, Marc founded Venturocket — a VC-backed, Series A-funded jobs marketplace. He spun out Twibble, a social media marketing tool for Twitter, and built an autonomous vehicle-focused consultancy. He also hosted Autonomous Vehicles with Marc Hoag (2016–2023), a 200-episode podcast.
Contact
Email: [email protected] · LinkedIn · X · GitHub · Marin County, CA