Marc Hoag — Builder. Lawyer. Maker.

Founder, vibe coder, and California-licensed attorney since 2008. A decade-plus at the intersection of technology, startups, and law — building companies, shipping products, and helping AI startups move fast without breaking things legally.

Live Now

• Isopolis — A tiny isometric city sim in the browser, and a love letter to the classic 90s city builders. Lay roads, zone neighborhoods, and face re-election every four years. Free and open source (MIT) — source at github.com/marchoag/isopolis. From Axiomic Labs.
• Blinken — Free macOS menu bar app that resurrects the HDD activity LED of pre-2010 PCs. Disk-activity light plus swap-pressure meter. Local-only, MIT licensed — source at github.com/marchoag/blinken. The first tool from Axiomic Labs.
• AI SIGMA — AI Standards Institute for Global Machine Adoption. Model contract clauses and conformance criteria for organizations deploying frontier AI.
• Ask Nonna — Scan packaged food labels to find products with simple, unprocessed ingredients. A food social movement. iOS app, waitlist open.
• Towne — Premium, ad-free alternative to Nextdoor. iOS app, waitlist open, launching in Marin County.
• Finnly.ai — Platform for fractional finance professionals.
• Saccade — A/B testing with your eyes. iOS eye-tracking app.
• Skyriven.ai — AI strategy, rapid prototyping, and vibe-coded product development.
• FloodRoute — Real-time flood and high-tide alerts. iOS app.
• Hoag Law.ai — Fractional GC for AI and SaaS startups. Flat-rate monthly subscriptions, no hourly billing.

Sunset Projects

• Orbital (Sep 2025 – Jul 2026) — Subscription management dashboard for developers. No longer operating; the site now serves a retirement notice.
• Scribefully (Jul 2025 – Jul 2026) — A platform for finding and following the people worth reading. No longer operating; the site now serves a closure notice.

Writing

• Hoag Law.ai Blog — Long-form on AI, law, and startups
• Future Perfect Newsletter — AI policy and culture
• Medium — Essays and commentary
• MCBA Journal — "Why AI Training Should Fall Outside Copyright's Domain"

Background

Licensed by the California Bar in 2008, Marc founded Venturocket — a VC-backed, Series A-funded jobs marketplace. He spun out Twibble, a social media marketing tool for Twitter, and built an autonomous vehicle-focused consultancy. He also hosted Autonomous Vehicles with Marc Hoag (2016–2023), a 200-episode podcast.

Contact

Email: marc@marchoag.com · LinkedIn · X · GitHub · Marin County, CA