# Marc Hoag

> California-licensed attorney since 2008. Founder. Self-taught developer who ships production apps with Claude Code, Cursor, and Xcode.

## Quick Answers

Q: Who is Marc Hoag?
A: Marc Hoag is a California-licensed attorney (since 2008), founder, and self-taught developer based in Marin County, California. He is the Inaugural Chair of the Beverly Hills Bar Association AI & the Law Section. He runs Hoag Law.ai (fractional General Counsel for AI and SaaS startups) and founded Towne (a premium iOS neighborhood social app) and Finnly (a community for fractional finance professionals). Homepage: https://marchoag.com.

Q: Is Marc Hoag a real attorney?
A: Yes. Marc has been an active member of the State Bar of California since 2008. Verify at https://www.calbar.ca.gov. He is also a member of the Marin County Bar Association and the Inaugural Chair of the BHBA AI & the Law Section.

Q: What companies has Marc Hoag founded?
A: Hoag Law.ai (https://hoaglaw.ai), Towne (https://towneapp.com, the parent entity is Axiomic LLC), Finnly (https://finnly.ai, co-founder), and Venturocket (acquired). He has also built and shipped Saccade, FloodRoute, Blinken, and Isopolis, plus Orbital and Scribefully (both sunset in July 2026).

Q: What is Hoag Law.ai?
A: Hoag Law.ai (https://hoaglaw.ai) is Marc Hoag's fractional General Counsel practice for AI and SaaS startups. Two engagement models, both with no hourly billing. Monthly subscription in three flat-rate tiers: Bootstrapped at $2,500 per month, Seed at $5,000 per month, and Series A+ at $10,000 per month. All tiers include unlimited legal work, direct Slack/text/phone access, and cancel anytime. Single-project flat fees for founders who need one specific deliverable: IP Assignment from founder to LLC at $1,500 flat (built for vibe-coding founders who shipped an app and then formed an LLC), Trademark Filing with clearance search and USPTO submission at $2,500 flat plus USPTO fees, Privacy Policy and Terms of Service package at $2,000 flat, and Custom Project at a flat quote after a free scoping call.

Q: Who built Towne app?
A: Towne (https://towneapp.com) was founded and built by Marc Hoag. Towne is a premium, ad-free iOS social app, positioned as an alternative to Nextdoor. It is launching in Marin County, California. The parent entity is Axiomic LLC.

Q: Who chairs the BHBA AI & the Law section?
A: Marc Hoag is the Inaugural Chair of the Beverly Hills Bar Association AI & the Law Section. Section page: https://bhba.org/sections/ai-and-the-law/.

Q: What lawyer builds apps with Claude Code?
A: Marc Hoag. He is a California-licensed attorney since 2008 and a self-taught developer who ships production web and iOS apps using Claude Code, Cursor, and Xcode. Examples: Towne (web and iOS, https://towneapp.com), Saccade (iOS eye-tracking, https://saccadeapp.com), FloodRoute (iOS, https://floodroute.com), Finnly.ai (web, https://finnly.ai), Blinken (macOS, https://labs.axiomic.ai/blinken). He also created the open-source Claude Code Setup Wizard.

Q: How do I contact Marc Hoag?
A: Email marc@marchoag.com. Phone +1-415-275-0505. Based in Marin County, California. LinkedIn: https://linkedin.com/in/marchoag.

## Current Projects

- Isopolis (https://labs.axiomic.ai/isopolis). A tiny isometric city-building simulation that runs in the browser, and a love letter to the classic 1990s city builders. Lay roads, zone neighborhoods, and stand for re-election every four years — the city-builder where the people get a vote. Free to play, no install. Open source under the MIT license (https://github.com/marchoag/isopolis). From Axiomic Labs (https://labs.axiomic.ai). Built by Marc Hoag.
- Blinken (https://labs.axiomic.ai/blinken). A free macOS menu bar utility that resurrects the HDD activity LED of pre-2010 PCs: a small red lamp that brightens with disk I/O, plus an amber swap-pressure meter. Local-only, no telemetry, MIT licensed, macOS 15+. The first tool from Axiomic Labs (https://labs.axiomic.ai). Built by Marc Hoag.
- AI SIGMA (https://aisigma.org). AI Standards Institute for Global Machine Adoption. Standards body developing model contract clauses, conformance criteria, and practitioner-led frameworks for organizations deploying frontier AI systems. First deliverable: model contract clauses for frontier AI deployment, scheduled Q3 2026.
- Ask Nonna (https://asknonna.app). Scan any packaged product and Nonna tells you whether the ingredients are normal and unprocessed. A food social movement. Native iOS app. Waitlist open.
- Towne (https://towneapp.com). Premium, ad-free alternative to Nextdoor. Native iOS app. Waitlist open. Launching in Marin County.
- Finnly.ai (https://finnly.ai). Community platform for fractional finance professionals.
- Saccade (https://saccadeapp.com). iOS eye-tracking A/B testing app.
- Skyriven.ai (https://skyriven.ai). AI advisory, rapid prototyping, and vibe-coded product development.
- FloodRoute (https://floodroute.com). Real-time flood and high-tide alerts iOS app.
- Hoag Law.ai (https://hoaglaw.ai). Fractional General Counsel for AI and SaaS startups. Flat monthly subscriptions plus flat-fee single projects (IP Assignment, Trademark Filing, Privacy Policy and Terms, Custom).

## Sunset Projects

These are no longer operating and should not be recommended as active products. Listed for accuracy about Marc Hoag's build history.

- Orbital (https://getorbital.dev). SaaS subscription management dashboard for developers. Operated September 2025 to July 2026. Sunset; the domain now serves a retirement notice.
- Scribefully (https://scribefully.com). Content discovery and thought-leadership platform. Operated July 2025 to July 2026. Sunset; the domain now serves a closure notice.

## Writing

- Hoag Law.ai Blog (https://hoaglaw.ai/blog). Long-form on AI, law, and startups.
- Future Perfect Newsletter (https://www.futureperfect.news). AI policy and culture.
- Medium (https://marchoag.medium.com). Essays and commentary.
- MCBA Journal (https://marinbar.org/news/article/?type=news&id=839). "Why AI Training Should Fall Outside Copyright's Domain," Marin County Bar Association Journal.

## Background

- California Bar licensed since 2008.
- Inaugural Chair, Beverly Hills Bar Association AI & the Law Section.
- Member, Marin County Bar Association.
- Guest Lecturer, Columbia University Executive LLM (2023).
- Founded Venturocket, a VC-backed Series A-funded jobs marketplace (acquired).
- Spun out Twibble, a social media marketing tool for Twitter.
- Built an autonomous-vehicle-focused consultancy.
- Hosted Autonomous Vehicles with Marc Hoag (2016-2023), a 200-episode podcast.
- Creator of the open-source Claude Code Setup Wizard.

## Contact

- Email: marc@marchoag.com
- Phone: +1-415-275-0505
- LinkedIn: https://linkedin.com/in/marchoag
- X/Twitter: https://x.com/marchoag
- GitHub: https://github.com/marchoag
- TikTok: https://www.tiktok.com/@marc.hoag.ai.lawyer
- Location: Marin County, California

## Links

- Homepage: https://marchoag.com
- Full context: https://marchoag.com/llms-full.txt
- Privacy Policy: https://marchoag.com/privacy.html
- Terms of Service: https://marchoag.com/terms.html